Challenge: Increase website traffic and lead generation, while reducing paid advertising costs.
Strategy: 1) Audit and optimize search advertising accounts. 2) Improve conversion optimization of website. 3) Improve onsite SEO.
Results: 20% increase in lead generation, with a 15% reduction in ad spend.
Challenge: Increase sales from paid search.
Strategy: 1) Audit and optimize search advertising accounts. 2) Improve conversion optimization of website.
Results: Immediate 50% drop in price per lead from paid search.
Challenge: Generate a predictable amount of online leads at idea cost per lead, with a small business budget.
Strategy: Develop Facebook and Instagram advertising campaigns with lead capture analytics.
Results: 40-50 leads generated per month within budget and at lead target cost.
Challenge: Increase organic traffic to website from organic search, paid search, and social.
Strategy: 1) Create, optimize, and post blog content. 2) Update social media across all channels. 3) Optimize Adwords.
Results: Year-over-year, 30% increase in website traffic, with a 20% reduction in cost per click.